Rihanna, the QUEEN and everyone’s best friend in their head keeps breaking barriers in the fashion and beauty industry, and with her latest venture she marks MANY firsts.

Today, LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury group announced the creation of a new luxury Maison by Rihanna.

In doing so, Rihanna becomes the first woman to create an original brand at LVMH, the first woman of color to lead an LVMH maison, and it will be the first new house created since Christian Lacroix in 1987.

Robyn Rihanna Fenty declared, “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

The new Maison, named Fenty, is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand. Fenty will debut this Spring 2019.

The journey begins at www.fenty.com.